Tuesday, April 17, 2007

United Colours of Benetton

European ads for United Colours of Benetton have been known for their extreme advertising tactics. The first picture showns the clothing of a gunshot victim. However, if you live in North America, their ads will look like the bottom picture.
I think its funny that a society that thrives upon sex and violence in the media still will not allow this sort of advertising.


Anonymous said...

I love the Benetton advertaising, because its a mix of ethnic race, toughts, and all this pictures, try to say to us, that no matters waht color you are, or if you are fat, if you have VIH, all the people is the same.
characteristics help to know ho is ho, but the true is only one United Color or ethnic race

x0xstellarx0x said...

I completly agree with that, Anonymous (who are you?). The idea behind this post was also to give an example of shock advertising. I am a believer in free speech, and I love this ad.