Offensive Advertisment?

Does this help feed the homeless person you see on your way to work each day? Probably not. I think its safe to say that this isn't a "can't see the forest for the trees situation". I would rather see my change go to someones lunch rather than the huge agencies.
Is anyone else offended by this? Its not really saying "find other ways to help the homeless", it just tells people to spend their money elsewhere...